// Brand Guidelines — Brand Campaigns — Print & Digital Advertising
Clear. Concise. Purposeful.
Brand Guidelines
Brand Guidelines are a vital part of a brand's growth and stability. They ensure consistency and clarity among all marketing assets and publications, allowing for maximum brand recognition when seen by their target audiences. This is implemented both visually, and through a brand's tone of voice in messaging.
Social Media
The goal was to maintain a simple yet impactful approach, which led to the idea of 'perspective'. A single word that the campaign revolved around, numerous ideas portraying the perspective of play. Close-up shots of a child's hand engaged with different toys, using the setting to illustrate our message.
Programmatic Ads.
Brand Guidelines are a vital part of a brand's growth and stability. They ensure consistency and clarity among all marketing assets and publications, allowing for maximum brand recognition when seen by their target audiences. This is implemented both visually, and through a brand's tone of voice in messaging.
Booklets & Flyers
Various forms of print media for localised outreach. These were created with the intention of letterbox drops in neighbourhoods surrounding our centres.
