OOH for Young Academics
// Out-of-Home Marketing - Brand Campaigns - Print & Digital
Big impact, little time.
objective
Quickly engage an audience, with maximum brand.
Most of the time, Out-of-Home advertising is seen by the audience when in motion - walking, driving. Therefore you have less than 10 seconds to engage a viewer before the opportunity is lost.
solution
Minimal. Clarity.
The goal was to maintain a simple yet impactful approach, which led to the idea of 'perspective'. A single word that the campaign revolved around, numerous ideas portraying the perspective of play. Close-up shots of a child's hand engaged with different toys, using the setting to illustrate our message.
outreach
Brochures & Cards
Various forms of print media for localised outreach. These were created with the intention of letterbox drops in neighbourhoods surrounding our centres.
